At the end of Formula 1 2020 season Designer Parfums and F1® launched the official F1® Fragrances Engineered Collection and 5 unique unisex scents created by Master Perfumers with bottle designs by Ross Lovegrove became available for customers.
Beautifully crafted, luxurious Haute Perfumery scents capture the quintessence of Formula 1 in uniquely designed bottles, housed in impressive 3D printed exoskeletons, take F1 enthusiasts and lovers of avant-garde perfumery on an amazing olfactive journey through the exciting story of a Formula 1 race.
Dilesh Mehta, Designer Parfums Chairman & CEO:
“It is with great pleasure, that we are launching The F1 Fragrances Engineered Collection. Our expert team and partners have worked closely with Formula 1 to translate the passion and innovation of this global sport into a ground-breaking collection of fragrances with a unique and innovative 3D printed design. Always agile in our approach, we have quickly reacted to the global pandemic and built a direct to consumer website http://www.f1fragrances.com allowing fans to discover the range of fragrances with a fast and direct sampling mechanism.”
The F1 Fragrances Engineered Collection fuses next generation ingredients with classic materials – resulting in innovative, daring perfumes. Inspired by the passion, advanced technology, and glamour of Formula 1, each fragrance exudes its own story about courage, performance, determination, fearlessness and victory. The collection epitomises the roar of the engines, the tension on the grid, the bravery of the drivers and the victory celebrations on the podium, which grips over half a billion Formula 1 fans around the globe with excitement.
As a world first in the fragrance industry, the F1 Fragrances Engineered Collection has been designed utilising the latest digital light synthesis 3D printing technology. Visionary Ross Lovegrove has created an intricate and stunning technopolymeric resin-based exoskeleton to house the elegant, aerodynamic fragrance bottle inspired by the elegant lines of an F1 car chassis.
F1 Engineered Collection is harmoniously orchestrated by some of the world’s top master perfumers: Emilie Coppermann, Alexandra Carlin, Aliénor Massenet, Louise Turner, Fabrice Pellegrin and Pierre Gueros.
The collection includes:-
(1) PRECIOUS METTLE: inspired by pre-race moments and the drivers’ courage, a homage to the brave drivers who pioneered F1, the risk-takers with nerves of steel who put their lives on the line. It is a fresh, intense, woody fragrance with a metallic twist that drives the sense of courageousness. An opening accord of bracing citrus, crystallised with freshness – with the silvery, metallic quality of pink pepper and elemi. The mineral warmth of ambroxan creates a weightless body, enriched with the daring woody character of akigalawood.
(2) TURN 1: is the first turn of the race where the performance is fierce capturing the scent that hangs in the air during a Formula 1 Grand Prix race. It honours to the performance, stamina and determination of powering through the first turn, experiencing the force of the engine and emotional tension. An avantgarde composition, with inimitable accords of burning rubber and rain on salty asphalt. A vibrant top note of pink pepper and mandarin races towards deep black patchouli and leather.
(3) OVERTAKE 320: has the focus and passion to pass your competitor at high speed inspired by the rush and focus experienced when overtaking on demanding corners. It is a warm and spicy composition that races with a fiery blend of cinnamon and bergamot. A warm and energetic contrast of metal pepper and tonka bean, fused with a surprising take on iris to bring an innovative, dynamic element that makes this classic amber entirely new. Spices and dark caramelised woods intensify the passion.
(4) NEEEUM WHITE: victory within grasp, with fearlessness and determination it is a tribute to the fearlessness of our F1 heroes as they reach the final straight. A confident fragrance with a daring cocktail of spices, contrasting hot black pepper with the coolness of juniper. In the heart, the depth of narcissus is tempered by the soft, mineral quality of orris, seamlessly transition to a rich base featuring a fusion of sleek leather and golden Tonkalactone. An audacious re-interpretation of the fougère accord.
(5) CARBON REIGN: the celebration on the podium in front of the World Inspired by the glow of victory after an intense race, celebrated by the whole team who made winning possible. The joy of celebration captured within a vibrant and energetic scent built around a champagne accord, dry amber and woods. An effervescent opening of citrus notes is energised by the electric zing of timut pepper, leading to luminous and fresh geranium, lightened by the violet leaf and contrasted by the rich facets of sandalwood and ambrocenide.
Each housed in a 75 ml metallized flask with the 3D Printed Exoskeleton are priced at €225.
Agris F1 